.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to getting billions in equity capital each year, have reared almost $360 thousand thus far this year, placing it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That lag is because of market saturation, improved regulative stress, as well as economic uncertainties.ADWEEK spoke with five VCs that remain to acquire adtech companies, regardless of these challenges, regarding what they are actually seeking and what they stay away from. Possibly unsurprisingly, these capitalists are actually targeting possibilities in privacy-focused innovations and industry-specific locations including hooked up TV.